The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
| Author | : | |
| Rating | : | 4.45 (953 Votes) |
| Asin | : | 0385507704 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2017-02-26 |
| Language | : | English |
DESCRIPTION:
and trained local employees, including Spanish-speaking workers, who would later be able to work in Toyota plants in Mexico, South America and elsewhere. They can be successful by fixing their targets and taking away markets, one by one." She cites BMW and Hyundai as two companies who know their markets very well and have solid brand images. Toyota, for example, built car plants in the U.S. From Publishers Weekly Not too long ago, Detroit-made vehicles manufactured in the U.S. Still, this is an intriguing if somewhat gloomy view of the American car business. She explains the various reasons for the diminished power of domestic car makers including the introduction of new, more appealing models and light trucks. were the most popular and bestselling cars. That is no longer the case, and Maynard, a reporter for the New York Times, explains how the automobile industry is now led by such companies as Toyota and Honda. Copyright 2003 Reed Business Information, Inc. Maynard writes, "With
Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.. Drawing on a wide range of interviews with industry leaders, including Toyota’s Fujio Cho, Nissan’s Carlos Ghosn, Chrysler’s Dieter Zetsche, BMW’s Helmut Panke, and GM’s Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. As Micheline Maynard makes brilliantly clear in
Chance For Change!! Don't be turned off by the title, if you a "Big Three" lover or supporter! Stay opened-minded when reading this book. I love this book. Well written, interesting facts even though some are general. I learned lots of things about the auto industry that I did not know, even though I worked indirectly with the BIG THREE for about 10 years. I could see some of. Cool book, needs an update JSquaredZ This was a really cool book that gives a good overview of how the Imports took over the Auto industry. The biggest issue is that the last update of the book was in Nov 2004 so there is almost 5 years that isnt covered. This should be revised asap since the book talks about this and that will happen by 2010, etc and it turned out to be fairly prophetic. May. A Customer said It's ok, but bear with her if you can. I must say, I'm not as good a writer as Ms. Maynard, but I think I actually may know more about the car business than she. In fact, if you're an enthusiast, you may very well know more than she does as well. The book is just fair. It gives some neat historical recounts on how the Japanese set up their operations in the US, and how their corporate cultures