Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)
| Author | : | |
| Rating | : | 4.62 (891 Votes) |
| Asin | : | 0240810414 |
| Format Type | : | paperback |
| Number of Pages | : | 296 Pages |
| Publish Date | : | 2017-07-19 |
| Language | : | English |
DESCRIPTION:
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
and noted authority on the digital signage industry . This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market."- Lyle Bunn, Principal & Strategy Architect of Bunn Co. "As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon
"Find out what attributes successful digital signage systems must have" according to OnceMore. In addition to getting a general overview of the industry (what digital signage is, who the stakeholders and some of the bigger players are, possible business models and approaches to measuring return on objectives and investments), you will also get high-level discussions of the roles played by different stakeholders in the digital signage value chain (Set Goals -> Content Creation -> Content Production -> Content Management -> Content Distribution -> . A worthy resource for understanding digital signage Paul Flanigan [[VIDEOID:mo3RM4UQRTS4W01]]As digital signage continues to grow as a core industry, more books are being written. This one is from 2008. This book is a good companion to Digital Signage Broadcasting: Broadcasting, Content Management, and Distribution Techniques (Focal Press Media Technology Professional Series). "One word "Superb"" according to CCS. Very well written and easy to follow. Gives a complete breakdown of the industry and the technology behind Digital Signage. Highly recommended to anyone looking to get an overview of the Digital Signage market.
The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. Schaeffler's insights and views a