Visual Grammar (Design Briefs)
| Author | : | |
| Rating | : | 4.32 (700 Votes) |
| Asin | : | 1568985819 |
| Format Type | : | paperback |
| Number of Pages | : | 96 Pages |
| Publish Date | : | 2013-10-28 |
| Language | : | English |
DESCRIPTION:
Visual Grammar serves as both a visual dictionary and a straightforward introduction to the visual language of graphic design." --Jason Santa Maria . " -- Architecture Magazine"A slim and simple tome, but visually stunning in its description of the basic principles of objects on a page and how they interact with one another. "Christian Leborg decodes concepts associated with abstract and concrete objects and structures, activities, and relations. Includes a glossary of terms every designer should know." --Dynamic Graphics"For those of us who learned terms like 'Negative/postive space' and 'visual weight' the hard way--in classroom art critiques--Christian Leborg's new book will bring back painful memories. For those who have an interest but lack the language, however, this book elucidates the lexicon of visual grammar, from angles to opacity, and is replete with helpful infographics." --Dwell"Required reading
He is founding partner of K, a knowledge and communications consultancy in Oslo, Norway. Christian Leborg is a designer and design educator.
Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Visual Grammar can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction,and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clearand concise manual that you've been looking for.
Not what I expected This book gives definitions for basic terms that are supported by very basic illustrations. I can't understand if this book is written for 6th grade students or for adults who are total beginners in art and design, because if it's for 6th graders then they will be extremely bored with black circles and squares used to illustrate everything in this book, and if it's for adults- the terms and definitions are so obvious, why would any adult be interested in this. "If you missed out in 5th grade" according to The Professor. Wow. Thats just it for this book. Seriously, someone wanted a publication and farted this thing out. I mean, it gives you the vocab of the elementsthats it. Im a college design teacher and this book would be great for a middle-school art/design class.If you want simplisticthis may be for you.. Focussing the visual mind Willem Hart The standard for visual literacy was set by Dondis A. Dondis in 1973 with "A Primer of Visual Literacy". However, it was (is) a heavy read. Christian Leborg's "Visual Grammar" gives us a more visual approach to the subject. His thesis is that we cannot understand the visual images that assault our eyes unless we share a common understanding of the symbols involved. Leborg enlightens us with a symplified but nonetheless complex view of symbols that are abstrac