Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
| Author | : | |
| Rating | : | 4.33 (537 Votes) |
| Asin | : | 0955606950 |
| Format Type | : | paperback |
| Number of Pages | : | 356 Pages |
| Publish Date | : | 2016-10-09 |
| Language | : | English |
DESCRIPTION:
In the book Tomi expands his 5 M's mobile service theory to 6 M's. The book starts by setting the stage by examining the overall industryand the consumers of mobile content in four chapters. Tomi explainswhat works and what doesn't when deploying content to the mobile. In the book he then devotes achapter each to the most promising early media content types: music,gaming, TV, internet, advertising and social networking. Heconcludes the book with essays on related matters such as disruptivefactors now creating new opportunities, and a chapter on
Antoine RJ Wright said Very Solid, Yet Still Ahead of Pereceptions. For the past two months, I've had a book list at Amazon to which I've been meaning to get to. Due to a sprained knee last weekend, I started on the list and this week, the first two books came in. The first one to be read, Mobile as 7th of the Mass Media by Tomi Ahonen.So I simply made a goal for myself with this book: that I would take only one day to read it front to back. And that I did. Very Solid, Yet Still Ahead of Pereceptions Antoine RJ Wright For the past two months, I've had a book list at Amazon to which I've been meaning to get to. Due to a sprained knee last weekend, I started on the list and this week, the first two books came in. The first one to be read, Mobile as 7th of the Mass Media by Tomi Ahonen.So I simply made a goal for myself with this book: that I would take only one day to read it front to back. And that I did. 4hrs even it took, and this was the hardest book to read that I went straight through. Simply put, there wer. hrs even it took, and this was the hardest book to read that I went straight through. Simply put, there wer. 21st Century Media strategy must read Tomi Ahonen's new book is a media mapping gift for organizational leaders world wide.He has outlined a rigorous and documented structure for publishers, governments, corporations, activists, and individuals to understand the21st Century media maelstrom and to implement mobile strategies immediately.By enumerating all the unique issues with mobile, and its ability to cannibalize the power and effectiveness ofthe older 6 media types, Tomi is giving moguls and newbies alike a matrix to understand a w. "Excellent coverage of Mobile's impact on the Media industry" according to Chetan Sharma. Tomi is a great spokesperson for the mobile industry and this book reflects that. Building his case step-by-step, he puts forth the case for mobile as a compelling mass media channel detailing the evolution of media itself and how mobile differs, enhances, and excels. For folks looking to become familiar with the intricacies, it is a brilliant primer. For people already in the industry, it has stats and case studies that one can learn from. Highly recommended.Chetan Sharma