Character & Characters: The Spirit of Alaska Airlines
| Author | : | |
| Rating | : | 4.22 (863 Votes) |
| Asin | : | 1933245115 |
| Format Type | : | paperback |
| Number of Pages | : | 528 Pages |
| Publish Date | : | 2015-05-21 |
| Language | : | English |
DESCRIPTION:
In 1946 he became a reporter for United Press International in Washington, D.C., and in 1960 his professional path intersected with his personal interests when he became UPI s aviation editor. In 1966, Serling abandoned the security of a paycheck for the liberty of a freelancer s life, and wrote The President s Pla
Character & Characters has a rhythm to it, based not so much on chronology as on Serling s innate sense of how a good story should be told. From Alaska Airlines fabled beginnings serving the far reaches of America s Last Frontier to its present-day network stretching from Barrow to Zihuatanejo and Boston to Honolulu from creative promotions to its historic flights that linked the United States and the Russian Far East from distinctive in-flight services to the first online ticket sales, Character & Characters chronicles the unusual stories and colorful people behind this uncommonly independent airline. carrier. And like the airline that is the subject of his work, his book is a great aviation saga.. His experience has resulted in a spirited telling of Alaska Airlines history of survival and success over unforgiving geographies in a remarkably competitive business. Serling s seasoned perspective is based on his authorship of a long list of airline histories, an industry fascination that began not long after the Wright brothers first flight, and his love of a good story. Aviation-history writer Robert Serling has documented Alaska Airlines unconventional past and titled it Character & Character
Alaska Airlines History T. Wilson I was curious to know more about Alaska Airlines history, having lived in Juneau, Alaska the last 13 years and having become accustomed to either flying with Alaska Air or taking the ferry to get out of town. The book is a tale of two Alaska Airlines: the floundering, one step away from oblivion company from founding by Linious McGee to the Charles Willis era; and the modern era from Ronald Cosgrave to current CEO Bill Ayer. Serling is at his best in t. Amazon Customer said Comendable Honesty. Reading this book made me proud of Alaska Airlines. The company commissioned its publication. It had some extremely interesting insight in to the management of the company, particularly post 197"Comendable Honesty" according to Amazon Customer. Reading this book made me proud of Alaska Airlines. The company commissioned its publication. It had some extremely interesting insight in to the management of the company, particularly post 1972. Like all firms in the aviation business, there have been several instances in the last 26 years where the survival of the firm was clearly at stake. It is made clear that Alaska Airlines only exists today as a result of some very bold decisions made at key ti. . Like all firms in the aviation business, there have been several instances in the last "Comendable Honesty" according to Amazon Customer. Reading this book made me proud of Alaska Airlines. The company commissioned its publication. It had some extremely interesting insight in to the management of the company, particularly post 1972. Like all firms in the aviation business, there have been several instances in the last 26 years where the survival of the firm was clearly at stake. It is made clear that Alaska Airlines only exists today as a result of some very bold decisions made at key ti. 6 years where the survival of the firm was clearly at stake. It is made clear that Alaska Airlines only exists today as a result of some very bold decisions made at key ti. True historical read about the "little airline that could" Pam Miller At first I thought this book would be a typical corporate tome, but nothing could be further from the truth. Well researched, well written and fun to read, I found out things I'd never known about this great airline since I first began flying them in 1985 upon relocating to Seattle. There are times when you read about the early days (up through the early 70s) and you swear the company doesn't deserve to still be in business. It's a great testament to t
To all of us at Boeing, it is with great pride that every Alaska Airlines jetliner states, Proudly All Boeing. Character & Characters captures aviation history in Alaska for those who love the flying machines, and, more importantly, it captures the spirit of Alaska Airlines for those who admire the people. Serling s work details the individuals and, yes, the characters who have served the carrier to this day and those who will ensure its continued success in future frontiers. It is quite literally the only corporate biography worthy of an entire night in front of the fireplace. Mr. Alaska Airlines history was hard to put down what a great story. --Bonnie J. You ll close the book wanting more! --John J. It is an indelible stamp that signifies the enduring partnership between the airline and the plane maker that share a hometown in the Pacific Northwest. This they did with courage, vision, dogged commitment, and compassion. airlines. --Scott Carson, President and CEO, Boeing Commerci