ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports
| Author | : | |
| Rating | : | 4.15 (877 Votes) |
| Asin | : | 047054211X |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2015-12-12 |
| Language | : | English |
DESCRIPTION:
They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.ESPN and other great organizations invest in their people. ESPN The CompanyExplores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports"Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're inShares the lesson
The authors detail four distinct stages in the company's development that the company has gone through illuminating how ESPN's business decisions and accomplishments can be understood in the context of the company's evolution. That all changed when Bill Rasmussen, an unemployed sports announcer in 1979, and a group of committed sports junkies in Bristol, Connecticut, decided to lease unwanted satellite time to broadcast some local college sports and minor league hockey games. Based on over twenty years of consulting inside ESPN, Smith provides the reader with firsthand observations, experiences, and research, which reveals for the first time an inside look and feel for the type of organizational psychology and culture that exists at all levels of ESPN. From the Inside FlapThirty years ago, TV sports coverage was produced as a sidebar unworthy of serious news time. They called their organization the Entertainment & Sports Programming Network whic
He has been an active consultant for over twenty years in the areas of organizational change and assessment, team building, executive coaching and development, and leadership training and design. Smith has served clients in a variety of fields, including American Express, the National Football League, Coca-Cola, Goldman Sachs, the National Geographic Society, The Walt Disney Company, Deutsche Bank, and ESPN. His writing has appeared
Rare Inside Expertise Tony's work and perspective here is not only interesting, but incredibly useful. The thing about his approach that's clear is that he's far from a standard, run of the mill consultant who's lucky enough to land a cool gig at a client. Uniquely, he's able to deliver, and in this book reflect in his writing, insights about how things change in a brand's evolution. ESPN is fortunate to have retained him, as is the reader for buying this book.. "Good book (and I am not a Sports fanatic)" according to Jim Estill. I am not a sports person (there is a difference between being active which I am and loving to watch sports). I did, however, find the book interesting.ESPN certainly created an awesome, well known brand. They deliberately set out to cater to sports fanatics(their words - not mine). They are passionate about it. They also set out to create sports fanatics.One thing that makes ESPN unique is there is not a single person behind it. There have been a succession of owners and leadership. There is no icon behind. "I'm Not Big on Sports or ESPN, but I Loved It!" according to Drea Knufken. It's hard for your average author to effectively chronicle a company's growth. You have to draw out lessons and patterns from decades of details. You have to put your own biases aside to tell the story as it was. At the same time, you need to make readers understand the importance of how the company handled the challenges inherent to its evolution.It takes the right combination of mind and skills to pull this kind of thing off. And that's exactly what authors Anthony F. Smith and Keith Hollihan manage to d