Changing the World Is the Only Fit Work for a Grown Man
| Author | : | |
| Rating | : | 4.43 (631 Votes) |
| Asin | : | 0957151500 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2015-01-14 |
| Language | : | English |
DESCRIPTION:
A compelling tribute to the man who rewrote the admen's rules Eugenie Verney You have to wonder what Howard Luck Gossage would have made of the "Friend of Gossage" t-shirts now on sale with his iconic ads and charismatic face emblazoned across them. But then he started that, more than 50 years ago, with just one of his many mould-breaking, rule-changing campaigns.I had no idea who Gossage was, what he had done, or the astonishing extent of his influence until -- by pure chance -- I came upon Steve Harrison's eloquent book. Part biography, part eulogy, carefully crafted and beautifully written, it pays fitting tri. "SINGING THE PRAISES OF AN UNSUNG GENIUS" according to Tom Callaghan. We all know that `Mad Men' has prompted an interest outside an agency's walls, in a time when men were men, women wore hats to the office, and a quick lunchtime bite meant chewing on the olive in your third martini.What is rather endearing about the creative output of SCDP is that the ads are pretty much awful; the series' creators have been carefully not to give this medium-sized agency any of the iconic work of the time, with the exception of DDB's Volkswagen work.Which means that no-one gets to see the work of Howard Gossage, in Steve. Timo Jappinen said I never thought I read a book and say, "I wish it was longer". I don't usually write reviews. And I'm usually very, very suspicious about 5 star reviews on Amazon. But this book deserves every star. It is superb. I can think at least 5 reasons why:First, I can remember only I never thought I read a book and say, "I wish it was longer" I don't usually write reviews. And I'm usually very, very suspicious about 5 star reviews on Amazon. But this book deserves every star. It is superb. I can think at least 5 reasons why:First, I can remember only 3 out of over I never thought I read a book and say, "I wish it was longer" Timo Jappinen I don't usually write reviews. And I'm usually very, very suspicious about 5 star reviews on Amazon. But this book deserves every star. It is superb. I can think at least 5 reasons why:First, I can remember only 3 out of over 40 books about advertising I've read that I wish were longer: Ogilvy on Advertising by David Ogilvy, Scientific Advertising by Claude Hopkins, and How to do better creative work by (also) Steve Harrison.Second, because it makes you want to learn more about Howard Luck Gossage. I had to stop several times, so it woul. 0 books about advertising I've read that I wish were longer: Ogilvy on Advertising by David Ogilvy, Scientific Advertising by Claude Hopkins, and How to do better creative work by (also) Steve Harrison.Second, because it makes you want to learn more about Howard Luck Gossage. I had to stop several times, so it woul. out of over I never thought I read a book and say, "I wish it was longer" Timo Jappinen I don't usually write reviews. And I'm usually very, very suspicious about 5 star reviews on Amazon. But this book deserves every star. It is superb. I can think at least 5 reasons why:First, I can remember only 3 out of over 40 books about advertising I've read that I wish were longer: Ogilvy on Advertising by David Ogilvy, Scientific Advertising by Claude Hopkins, and How to do better creative work by (also) Steve Harrison.Second, because it makes you want to learn more about Howard Luck Gossage. I had to stop several times, so it woul. 0 books about advertising I've read that I wish were longer: Ogilvy on Advertising by David Ogilvy, Scientific Advertising by Claude Hopkins, and How to do better creative work by (also) Steve Harrison.Second, because it makes you want to learn more about Howard Luck Gossage. I had to stop several times, so it woul
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. These are his life and times.. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. His name was Howard Luck Gossage. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s