The American Eagle: The Ascent of Bob Crandall and American Airlines
| Author | : | |
| Rating | : | 4.72 (960 Votes) |
| Asin | : | 0312086962 |
| Format Type | : | paperback |
| Number of Pages | : | 302 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
A look at one of the greatest corporate turnarounds in airline history describes how American Airlines president Bob Crandall helped pull the airline back from the brink of bankruptcy and took it to the top.
Brian Wayne Wells, Esquire, reviews "The American Eagle" A Customer Dan Reed writes an organized and balanced story of American Airlines and the company's president, Robert Crandall. Bob Crandall was a innovative leader in the marketing and operation of United State's airlines. Crandall used the SABRE computerized system of reservartions, the practice of gathering passengers in regional "hub" airports to fill big planes operating between major hubs and the frequent flyer programs to build American Airlines the nation's first airline during the years following the 1978 de-regulation of tha airline industry. This is an exciting book which correctly predicte. Dated but Decent This was a pretty good of the American Airlines of the 1990's. It's obviously dated, but also a little too obsessed with the executive suite of the airline, and glosses over the AAdvantage frequent flyer program that could of used a better fleshing out.. Neutrality Amazon Customer This book is a great book for informing the reader about how American Airlines got from the early 70's to the time the book was published. It speaks of how AA conducts its business and how they improved their network and the way business is conducted. With that being said, the book is just a drain on an airlines entusiasts time. The book is very repetative and very biased about American Airlines. This would have been a great book if the author didn't think of AA as the gods of the sky. The book speaks of AA's financial and route problems, but when the author compares the airlines to a com
Technical Coll. A complete history of the years during which Crandall made American a highly successful and well-managed corporation, this book also presents an interesting history of SABRE, the computerized reservation system. From Library Journal In 1980 Crandall became CEO of American Airlines and inherited a world of problems. The DC-10 fleet was grounded, fuel costs and labor costs were out of control, and a strike threatened to make the general recession last indefinitely. . Using Dallas/Fort Worth as a hub airport, Crandall guided American through deregulation, developed discounted air fares, and instituted a two-tier wage system in one of the most successful corporate turnar