Geodemographics, GIS and Neighbourhood Targeting
| Author | : | |
| Rating | : | 4.80 (980 Votes) |
| Asin | : | 0470864141 |
| Format Type | : | paperback |
| Number of Pages | : | 328 Pages |
| Publish Date | : | 2016-12-13 |
| Language | : | English |
DESCRIPTION:
"Four Stars" according to Jeffrey Lemke. Good, but dated info.
" a book that is unique both in its approach and it s content a valuable contribution to this area of research" (GIS Professional, March 2006)
Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly mannerSupported by private and public sector case studies and vignettesThe applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planningIncludes information on the recent UK and US Census products and resulting neighbourhood classifications. Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing num
Richard Harris is professor of geography at McMaster University, Hamilton, Ontario.