Designing Logos: The Process of Creating Symbols That Endure
| Author | : | |
| Rating | : | 4.20 (768 Votes) |
| Asin | : | 1581156499 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2017-08-17 |
| Language | : | English |
DESCRIPTION:
Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. . A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA
Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from th
The Andyman Can said The Definitive Book on Logo Design. I'm reading Jack Gernsheimer's wonderful book to help me with current assignments that include rebranding and redesigning logos and web sites for two companies. I am so impressed I can barely find the words. Well I can find them; I just don't have time for that lengthy a review because I'm on deadline. But I will say this: I predict this will be THE book that is used in art schools/colleges . "Definitely Recommend" according to Mary J. Just finished reading this book and really enjoyed it. It was very helpful from my beginner's point of view to see how a logo is started from a few different alternatives to finally being accepted after an interesting period of evolution. I could just see and "hear" how his mind works in the thought design process. Clever and meaningful without being "in your face".It came across clearly in . L. Dives said Designed to inspire. This is an outstanding work of scholarship as well as an inspirational guide that would greatly assist anyone wanting to create a logo or commission a brand identity for their company or product. Using this book as a guide would short-cut the process by allowing the user the opportunity to review so many key design themes and looks and zoom in on the concepts that appeal the most.'Designing
About the Author Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA.