The Father of Spin: Edward L. Bernays and The Birth of Public Relations
| Author | : | |
| Rating | : | 4.83 (502 Votes) |
| Asin | : | 0805067892 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-10-31 |
| Language | : | English |
DESCRIPTION:
"Thinking vs. swallowing" according to A Customer. Tye is accused of not offering a definitive judgment of Bernays because he offers too much "one the one hand" and "other hand" descriptions. Others feel the story should have been more chronological. I think these criticisms reflect the readers' problems rather than Tye's. I am interested in coming to my own conclusions, and Tye's descriptions and topical arrangements help me do that. I do not want to merely swallow a biographer's perspective without also considering other material about the person and the topic in general -- books such as Ewen's and other material. This is a fascinating story told well and offe. MontanaChurch said Learn about the creator of public relations. I needed it for a class but it was enlightening to learn about the father of spin.. What every PR person should know. Tye's book is a must-read for any self-respecting PR wizard. How Bernays was able to engineer PR strategies for such diverse products as books and bananas, from Mack trucks to Lucky Strikes and even foreign countries, is ingenious and artful. His creativity hath no bounds. He elevated the practice to a social science, and build roads for the profession. He drafted a historical argument, outlining 5 stages of PR history in America, the last stage being the most interesting to me. This was the "Period of Mutual Understanding," quote: "a time when PR came to mean 'not a one-way street for giving information to the
Edward L. Bernays (1892-1995), a pioneering practitioner of public relations, zestfully ballyhooed his clients, utilizing a shrewd blend of publicity stunts, careful cultivation of the press, and solicited endorsements from "experts." Yet journalist Tye is also aware of the moral ambiguities inherent in the career of a man who vigorously promoted cigarette smoking and whose work for the United Fruit Company played at least some role in the 1954 military overthrow of Guatemala's democratically elected government. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences, including the extent to which PR
In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. The Father of Spin is the first full-length biography of the legendary Edward L. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and d