Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
| Author | : | |
| Rating | : | 4.64 (501 Votes) |
| Asin | : | 1504019857 |
| Format Type | : | paperback |
| Number of Pages | : | 510 Pages |
| Publish Date | : | 2013-04-08 |
| Language | : | English |
DESCRIPTION:
In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.. A "highly entertaining history of global hustling, cola wars and the marketing savvy tha
Find out the real "secrets" of Coca-Cola I must say, if there is anything that I wanted or needed to know about Coca-Cola, I now know it!I am studying organization communication and I had to pick an organizational memior in which to do a project on. I chose this book in part because I have always been a Coca-Cola fan, but mainly because my husband now works for the corporate giant and I thought a little personal. H 2 OH! Secret Formula is, first and foremost, a beautifully written book. Unlike many business biographies that focus exclusively on the corporate narrative while forsaking literate prose, Allen's writing is taught, clear, and even poetic, a carbonaceous gem. Coca-Cola has a long and enviable corporate history, beginning with humble origins and evolving into the single most reco. A Customer said Coke is it, and so is this book. Secret Formula is a book for the business-minded and Coca-Cola-philes alike; the prose may appear a bit dry to the leisure reader (500 pages at semi-miniscule print in softcover), but bear in mind that Secret Formula is pretty heavy reading. However, once you start reading about the first days of Doc Pemberton and his special syrup and soda headache remedy you will be hoo
Nixon later became senior partner in Pepsi-Cola's outside law firm, while President LBJ, a close ally of Coca-Cola, arranged political favors for the company. Photos not seen by PW. The book provides a juicy look at wheeling-dealing, litigation, global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche. These are among the charges presented in this highly entertaining history of a firm that traces its origins to Confederate war hero John Pemberton and his Yankee business partner Frank Robinson, who developed the soft drink in the late 1880s. CNN commentator Allen charts Coke's fortunes through two world wars, European anti-American backlash and the civil rights era, and tells how Woodruff, though a planta