On My Vespa: Italy on The Move (Permanent Collection of Italian Design)
| Author | : | |
| Rating | : | 4.59 (900 Votes) |
| Asin | : | 8881585898 |
| Format Type | : | paperback |
| Number of Pages | : | 144 Pages |
| Publish Date | : | 2013-02-01 |
| Language | : | English |
DESCRIPTION:
In the 60 years since it zipped onto the scene, the Vespa scooter has become an icon of Italian culture, as recognizable as the Coliseum, pizza margherita and Pavarotti. Despite the great changes in global transportation since the Vespa was first designed by aeronautical engineer Corradino D'Ascanio in 1946, the iconic scooter remains as popular as ever and remains one of the most recognized and beloved objects in the history of Italian design.. It has been immortalized in La Dolce Vita and Roman Holiday and crooned about on the radio: Lunapop's 1999 paean to the 50 Special translates "School's not going well, and I don't have a girl / but I've got my Vespa." On My Vespa: Italy on the Move is likewise a hymn to the sleek and stylish "wasp-like" vehicle that buzzes along nearly every street in Italy and is for sale all over the globe, from Venezuela to Senegal. It features essays on the history of Vespa production and on the company's vibrant advertisement campaigns, as well as a complete filmography of the scooter and countless photographs of riders on their own treasured models, including John Wayne, Gary Cooper and Jean-Paul Belmondo
Ok Mr. Robert Steer The Item arrived in good time and was as stated.However, many of the book's pages were stuck together and ripped when attempting to seperate them.This made me very unhappy with the purchase.I have not complained directly to the seller, however, I believe a quality control procedure should have taken place before the item was posted.For me to complain, send. Nice little coffee table book Gumby It's a nice little book, well designed, with nice artwork, and on decent paper. Unfortunately, the content including the pictures seems to be just a subset of my larger Vespa book from Piaggo, with maybe a little borrowed from another Vespa history book. If you're new to the world of scooters, this might be a good little teaser. If you already have a Vespa. Bill Boggs said Vespa marketing. If you want to understand marketing and want to see it in action this text gives you a view of how Vespa was marketed over the years and most successfully as well.