Odyssey (Pepsi to Apple a Journey of Adventure,Ideas and the Future)
| Author | : | |
| Rating | : | 4.80 (762 Votes) |
| Asin | : | 0773752056 |
| Format Type | : | paperback |
| Number of Pages | : | 450 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
"Interesting, although the author explains only part of the history" according to cgriell. Well, I read this book after viewing Job's lecture at Stanford […] really fascinating. So I would know what was happening behind the scenes, and what went wrong on the love story of Jobs and Sculley.The book explains Sculley's East Coast (and Republican) vision of how to manage a big company, which, is, essentially, . An Interesting Lesson About Incentives Mr. Sculley describes how Steve Jobs lured him to Apple, and blithely exposes his thought processes behind the decision to go. Among other things, he insisted upon a lucrative compensation/house package, explaining that he simply could not be burdened with any personal financial considerations while dedicating his self-appr. "Must read for Mac users" according to Eric Sim. I just bought the flat-screen iMac in Mar 2002 and was eager to know the history of Apple. This book gives excellent insights to the contrasting corporate cultures between Pepsi and Apple. The former follows protocol, and place huge emphasis on winning market shares, while the latter is about freedom, creativity, learning a
Apple has always stood for the individual. Sculley seems to take pride in his role in removing Jobs from an operational role within the company while maintaining him as a figurehead as Chairman. Other highlights include: Sculley creating the Pepsi Generation campaign that vaulted Pepsi above Coca Cola in market share for the first time ever Insider accounts of what it was like to be an executive at Pepsi and Apple, two very different corporate cultures Sculley's obsession with the Japanese Some good Silicon Valley anecdotes - conversations with Bill Gates, Bill Campbell, Mike Markhula, Del Yocam, and Esther Dyson Perspective on how to run an organization and deal with challenging personalities In the epilogue Sculley shares his vision for something called "Knowledge Navigator". This boo