Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
| Author | : | |
| Rating | : | 4.58 (911 Votes) |
| Asin | : | 0801867142 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2015-03-25 |
| Language | : | English |
DESCRIPTION:
Historians, geographers, and industrial organization specialists in economics will find it appealing The book is carefully designed and eminently functional. The historic car buff will find plenty to enjoy. (Sean P. (Enterprise and Society)The strengths of the work lie in its discussions of the early entrepreneurs and dealerships and of recent market trends. Rubenstein, who is a geographer, presents an excellent examination of regional sales and production trends Making and Selling Cars would serve as a fine text for undergraduate courses on the motor industry. Capaciou
A Geographer Gets Lost The author is a professor of geography who is an expert on the location and operation of domestic auto assembly and component manufacturing plants. In this book he tries to parley that limited knowledge into a history of the U.S. auto industry and fails miserably. This would be a difficult task for a competent historian and is clearly a fool's errand for a geographer.The organization of this book is islands of information surrounded by a sea of ignorance. The islands are based on the author's previous research, a limited . A. Moemeka said Marketing meets Car Lover. I bought this book for research on marketing in the US automotive industry. Excellent resource. Complete coverage of the entire industry from its inception.. "Really good book" according to Jack Petry. All of the information is perfect for a car lover of any kind. Dr. Professor James Rubenstein is a brilliant writer who wrote the book a a way that one just feels like reading more and more. Oddly enough, I read this whole book in one, very long sitting because it was all so interesting. I knew a lot of the information, but a good writer can make hearing things you know just as interesting as learning it for the first time!
The industry met these types of problems with new techniques and approaches. We learn how the industry began and about its methods for building cars and the modern American marketplace. Making and Selling Cars: Innovation and Change in the U.S. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. In fact, the U.S. Along the way there were many missteps and challengesthe Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. motor vehicle industry is the largest manufac
Rubenstein is a professor of Geography at Miami University in Oxford, Ohio. James M. Auto Industry: A Geographical Analysis.. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People Places and Environment, and The Changing U.S