Hello Gorgeous!: Beauty Products in America '40s-'60s
| Author | : | |
| Rating | : | 4.63 (845 Votes) |
| Asin | : | 1933112182 |
| Format Type | : | paperback |
| Number of Pages | : | 175 Pages |
| Publish Date | : | 2015-06-18 |
| Language | : | English |
DESCRIPTION:
"reclaims the beauty boom as a girls' club, paying homage to beauty moguls Estee Lauder, Helena Rubenstein,Elizabeth Arden." -- Bust Magazine"I just loved Hello Gorgeous! The information was so interesting and the retro photos of ads were glorious" -- Susan Silver, writer of Maude, Mary Tyler Moore, and The Search For Mr. Adequate on newyorksocialdiary"Rachel C. Weingarten looks at the products that set the standards for innovations in the industry." -- Publishers Weekly (A Spring 2006 Featured Pick)"Rachel Weingarten tears the fancy frock off the beauty industry in a gorgeously illustrated and hilarious book." -- Buck Wolf, Entertainment Producer, ABC News"Scrapbook of pretty pictures and hilarious anecdotes about both men and women’s takes on new (and sometimes crazy) beauty trends." -- The Daily (NYC Fashion Week Magazine)
Everything from skin care to hair products, from razors to toothpaste were touted as the key to eternal youth and womanly appeal, and they’re all here, from Camay to Prell to Lustre Crème. Beginning in the 1940s, women’s increased buying power allowed them the luxury of beautification, and beautify they did! Showcasing over 300 illustrated advertisements of the time, Hello Gorgeous! looks at the products that became staples for generations of women, and set the standard for innovations in the industry. The author's commentary explores the science, the stats, and the little-known secrets of the formative years of female beauty.
Beauty Advertising Treasures I never really gave much thought to beauty advertising until I read this book. I've always been fascinated by cosmetics, and this slim and GORGEOUS volume gave me a funny and in depth understanding of how the modern era of makeup came to be. The pictures are so pretty and the ads are fun to read. I really enjoyed this mini treasure chest of beauty industry secrets and will proudly display it in my guest room.. Such a fun book! Not only is it the prettiest little coffee table book (it entices you to pick it up every day), but it's filled with cool, entertaining, historical facts. I'd venture to say that any woman would love this book as a gift.. Beauty,History & Trivia!!! (So Gorgeous!) I got this book after seeing it mentioned in the New York Times and am now in love with the whole retro thing - what a fantastic treat.I'm not quite sure how to describe it, but unlike other beauty books that I have read, this one doesn't fit into just one category.It also makes me want to rent some of the old movies to see the actresses that it mentions.It's very witty and has funny comments about the whole cosmetics industry, but also talks about the whole bombshells thing in a very loving way. I liked all the trivi