A Big Life In Advertising
| Author | : | |
| Rating | : | 4.94 (931 Votes) |
| Asin | : | 0743245865 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2017-06-09 |
| Language | : | English |
DESCRIPTION:
frumiousb said Should appeal to a wide range of readers.. I was not expecting a lot from this book. It was recommended to me, and I picked it up in a half-hearted way. I thought it was something that I would breeze through and forget about. Instead, I was pleasantly surprised. I found it a book that I both enjoyed reading and would recommend. At least, I would recommend it with some reservations.The good sides of the book appear in her instructive stories about the advertising business. Lawrence brings the message across very clearly that advertising is relationship d. Less than Meets the Eye Narcissism never had it so good. The personal pronoun is overdone even though this is an autobiography. This book lacks context in almost every instance. Years from now, many readers will remember that Mary Wells and Harding Lawrence had a grand time living on the French Riviera and the Caribbean. They won't have more than a clue how the couple worked together on Braniff (which went bankrupt), or how Mary came to claim and reclaim the Continental Airlines account (bankrupt a couple of times) or felt about a cli. "For old ad guys and gals" according to A Customer. This is indeed a poorly written book, but it does share the insight of a great icon of the 70s and 80s ad game. For those who were/are in advertising, the perspective Lawrence gives is fun to remember when people and personalities really made a difference. An easy read, a few insights but really like reminiscing with a colleague about the "good old days." Lots of us would have loved to have just one of those tales to tell. The other reviews I've read on Amazon are pretty accurate. Reader beware.
--S. Over the course of the next quarter century, Lawrence and her cast of characters "made theatre out of the advertising business," giving brands like Benson & Hedges, American Motors, TWA, Midas, and Procter & Gamble's Gleem toothpaste their turn on the stage of stardom. Her chatty style of writing, and her ebullient enthusiasm for all she has experienced and accomplished, make this book read more like a novel than a memoir. Well, spills it into your lap, actually. A colorful mix of historical narrative, revealing personal mem
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines