Value Creation and Branding in Television's Digital Age
| Author | : | |
| Rating | : | 4.91 (568 Votes) |
| Asin | : | 1567202721 |
| Format Type | : | paperback |
| Number of Pages | : | 232 Pages |
| Publish Date | : | 2018-02-13 |
| Language | : | English |
DESCRIPTION:
Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. This book explains patterns of profitability from the golden age of television to the emerging digital age. Just as consumers
Todreas has also seen the industry from the perspective of a regulator, as Senator John F. Dr. Kerry's legislative assistant.. TIMOTHY M. TODREAS is an independent consultant to the television industry and to the media industry in general./e He has worked with media giants and entrepreneurial start-ups in an effort to capture shareholder value in the digital era
Todreas has also seen the industry from the perspective of a regulator, as Senator John F. Kerry's legislative assistant.. Dr. About the AuthorTIMOTHY M. TODREAS is an independent consultant to the television industry and to the media industry in general./e He has worked with media giants and entrepreneurial start-ups in an effort to capture shareholder value in the digital era
"A concise and clearly-written analysis." according to A Customer. Mr. Todreas brilliantly slices through the mountain of speculative bunk written about convergent media. The author concisely argues that value in the Digital Television Era will shift from distributors to certain branded content creators and established packagers. Supported by easy to read tables and a relaxed writing style, Mr. Todreas scores solid hits up and down his analysis.I recommend that all television and media professionals, as well as consultants, read VALUE CREATION to better understand their opportunities as we begin to break free of the distribution bottle. A Customer said A must for understanding the future of television. Having spent much of my career in the television industry I found this book fascinating. I would be surprised if it did not, over time, become a secret playbook for those in the industry interested in getting a leg up on their competition -- or at least in understanding what the future holds. My only minor complaint is that some of the forays into high-level MBA-type analysis were hard to follow for someone without a background in economics. Yet those occasions were rare (two actually) and did not detract much from this otherwise thought provoking and well written book.. "Explosive! This guy knows what's going on!" according to A Customer. I normally choose books written by well-known authors. Timothy M. Todreas is not one of them.What made me buy this book was the title, and its content: Just as mpExplosive! This guy knows what's going on! I normally choose books written by well-known authors. Timothy M. Todreas is not one of them.What made me buy this book was the title, and its content: Just as mp3 and the Internet have revolutionized music and information, digital television will revolutionize the whole TV experience as well as the industry.This book held me captive from page one to the end, because it holds the answers to so many questions in my line of work, which is a consultancy services for digital television!I recommend it to anyone who is interested in where television is coming from, where it's. and the Internet have revolutionized music and information, digital television will revolutionize the whole TV experience as well as the industry.This book held me captive from page one to the end, because it holds the answers to so many questions in my line of work, which is a consultancy services for digital television!I recommend it to anyone who is interested in where television is coming from, where it's