The Art of Perception: Memoirs of a Life in PR
| Author | : | |
| Rating | : | 4.99 (875 Votes) |
| Asin | : | 0857890026 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-07-23 |
| Language | : | English |
DESCRIPTION:
Shaping perceptions For anyone wanting to understand the power of public relations in shaping perceptions about a product, company or issue, this is a must read. And an entertaining one, too. Bob Leaf is one of those brilliant practitioners who is also an astute businessman and an inspirational leader. He was there at the creation of Burson-Marsteller's enduring global network in Europe, Asia, Australia and the Americas and his stories and illustrative anecdotes make this an important contribution to the evolving profession of public relations. Highly recommended.. "An insiders insider" according to Michael H. Morris. Mr. Leaf has been in the international PR business longer than anyone on earth and he has lived,worked and travelled the globe. He is a perceptive and funny writer so he mixes "how to" information with his personal experiences. I ts almost like having a chat over coffee in his London office.Relax,enjoy and learn something about a fascinating business.
Now, in a changing world of 24-hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, the need to manage perceptions has never been more essential for corporations and individuals. As the international CEO of Burson-Marsteller, which became the world's largest PR firm during his tenure, he was the first executive to bring PR to the Soviet Union during the Cold War and established the first official Chinese government PR firm. Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years The Art of Perception is the memoir of Robert Le
What he writes is well worth reading." —Harold Burson, cofounder, Burson-Marsteller. "There's no other person in the public relations business who knows more about the ins and outs of establishing a global network capable of serving the public relations and communications of the world's largest corporations