Package Design Workbook: The Art and Science of Successful Packaging
| Author | : | |
| Rating | : | 4.65 (548 Votes) |
| Asin | : | 1592533221 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2015-06-29 |
| Language | : | English |
DESCRIPTION:
The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.. The Art and Science of Successful PackagingThis new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way
John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. Library of Congress. and Europe (Braue-DuPuis). StevenÆs personal design work is part of the permanent collection in the U.S. . StevenÆs personal design work is part of the permanent collection in the U.S. and Europe (Braue-DuPuis). John is currently serving as creative director for clients including Nestl?, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. Today, DuPuis is an internationa
T. Stallings said Pretty good info!. Pretty good info. It's good enough to share with my co-workers. The more we know as a team, the better our packaging will get!-TJ. TT said Wonderful book. The one you must have.. I am a beginner. I do love this book. Not only has great quality printing but it also tells tons of knowledge of design, from basic designing history, market history, design concept to mind of consumer. This is my best choice this year. If you are looking for some book for improving your design knowledge. C. "Fantastic Textbook Primer on Package Design" according to Richard Bird. This is one of the best books on package design I've seen in many years.Whether you are a student, junior designer, marketing professional, advertising executive, brand manager - or, anyone who will play any role in the package design process - this is a must-have reference. It should be required reading fo
Today, DuPuis is an international strategic brand-design firm with offices in the U.S. Library of Congress. . StevenÆs personal design work is part of the permanent collection in the U.S. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John Si