Overcoming Inventoritis: The Silent Killer of Innovation
| Author | : | |
| Rating | : | 4.45 (818 Votes) |
| Asin | : | B00243FRGI |
| Format Type | : | |
| Number of Pages | : | 511 Pages |
| Publish Date | : | 2017-06-15 |
| Language | : | English |
DESCRIPTION:
Those who need their invention or product to become a commercial success should follow the lead of Thomas Edison, the World’s Greatest Product Marketer who maintained a healthy perspective, built an empire from his ideas, lived long and prospered. People and companies that effectively deal with inventoritis greatly improve the odds of enjoying a positive financial experience from their efforts. This book will drill home the importance of getting your product to market. I've learned over time that getting inventions to the marketplace is at least as important as the product itself. Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Too many inventors fall prey to the 'field of dreams' syndrome. It was much harder to get people
Not much useful here Todd Wynia First the guy never really defines Inventoritis. I guess you can kind of figure it out by reading the book, but it's really left up to the reader to define it in their own minds. Second, the examples he gives seem to contradict themselves. In one case an inventor is portrayed as being tenaciousness and in another example an inventor exhibits the same qualities and he's portrayed as having inventoritis. I did learn a bit more than about Edison than I knew before, but that's all I got out of the book.. Will your product succeed? Read this book! A terrific new insight into why new products / inventions succeed or fail. Roosen and Nakagawa introduce a new measure of product development spending priorities and back it up with several historical and modern examples tying these priorities to the effect on real-life products - and companies."Overcoming Inventoritis" goes beyond Clayton Christensen's concept of Disruptive Technology in "The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)". Roosen and Nakagawa show how even companies as complex and well-established as Kodak and the. Jim Estill said Dont love your Baby Too Much. I read a great book by Tatsuya Nakagawa and Peter Paul Roosen called "Overcoming Inventoritis: The Silent Killer of Innovation". When Tatsuya first sent me the book, I instantly thought - SYNNEX - distribution - this must be a book on how to turn your inventory faster. Having the right inventory and turning it fast is key to any well run distributor.But the book is about Inventors or Creativity. The gist of the thesis is all organizations need innovation to grow and thrive but all companies have built in characteristics that stifle creativity. The book covers a series of interesting case studies to