Crash Course: The American Automobile Industry's Road from Glory to Disaster
| Author | : | |
| Rating | : | 4.48 (902 Votes) |
| Asin | : | 1400068630 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2014-05-09 |
| Language | : | English |
DESCRIPTION:
Ingrassia explains clearly that the Big Three's days were numbered long before the recent bankruptcy filings of GM and Chrysler. A gripping decline-and-fall saga of Detroit's Big Three,Crash Course is a fascinating inside look at how ego and hubris destroyed an industry, with riveting behind-the-scenes details and great reporting. Rich with insider anecdote, peopled with unforgettable—and unforgivable—characters,Crash Course explains not just what happened to America's cars, but to its very soul."—Geraldine Brooks, author of March"Paul Ingrassia is the best informed, most insightful reporter on the auto industry. This book is a must-read account of how the Obama administration took control and upended the Detroit power structure."&
The cost to American taxpayers topped $100 billion—enough to buy every car and truck sold in America in the first half of 2009. This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies—once proud symbols of prosperity—through bankruptcy. Ingrassia provides the dramatic story behind Obama's dismissal of General Motors CEO Rick Wagoner and the angry reaction from GM's board—the same people who had watched idly while the company plunged into penury. In Crash Course, Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? He also describes dysfunctional corporate cultures (even as GM's market share plunged
Wistful nostolgia or a call for the futureyou decide! Todd Bartholomew If anyone is well placed to chronicle the collapse of the American automobile industry it is industry veteran Paul Ingrassia. "Crash Course" is a damning indictment of how badly Detroit's Big Three have squandered any chance at survival they once had. In the process "Crash Course" is a crash course on how to fail at negotiating globalism, managing the marketplace, and surviving in a competitive marketplace without government intervention. Ingrassia moves seamlessly from the corporate headquarters to union halls to get the genuine skinny on what's REALLY happening in Detroit and elsewhere. Daresay, the. "It was an easy and interesting read" according to Amazon Customer. This book was well written. Mr. Ingrassia kept the narrative moving. It was an easy and interesting read.. "I'm pretty sure I liked it" according to Fredrick Upchurch. I read this so long ago I don't remember much about it. I'm pretty sure I liked it
Paul Ingrassia is the former Detroit bureau chief for The Wall Street Journal. Winner of the Pulitzer Prize in 1993 (with Joseph B. White) for reporting on management crises at General Motors, Ingrassia has chronicled the auto industry for more than twenty-five years. He is co-author, with White, of Comeback: