Boxed and Labelled: New Approaches to Packaging Design
| Author | : | |
| Rating | : | 4.27 (892 Votes) |
| Asin | : | 3899552520 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2013-10-07 |
| Language | : | English |
DESCRIPTION:
Joy A. said Four Stars. great!
Trends in the visual and graphic language of state-of-the-art packaging design.Packaging is the face and visual identity of a product and can also be the crucialdetermining factor in the buying decision when a product is lined up on acrowded store shelf. Boxed and Labelled offers exciting solutions and presents state-ofthe-art packaging design today.. All of the featured examples deliver theirown unique brand values and experiences and set them apart in the competitivemarketplace. As consumer tastes become more complex and culturallydiverse, packaging increasingly requires a visual and graphic language thattargets aesthetics as well as the needs of the discerning twenty-first-centuryshopper. Boxed and