A New Way to Buy a Car: How to Put Yourself in the "Driver's Seat" by Navigating the Process Like a Pro
| Author | : | |
| Rating | : | 4.16 (764 Votes) |
| Asin | : | 099403900X |
| Format Type | : | paperback |
| Number of Pages | : | 58 Pages |
| Publish Date | : | 2016-02-11 |
| Language | : | English |
DESCRIPTION:
He holds an MBA in Marketing from York University and a Bachelor of Business Management from Ryerson University (where he was awarded the Ryerson Gold Medal - Ryerson's Highest Award). Writing on the topic and providing advice to car buyers has always been his priority while he shares a life-long passion for cars and driving. About the Author Gordon Wright is a life long marketing and sales professional who lives near Toronto, Canada. Since he entered the car business in 2007, he has directly helped many hundreds of car buyers discover a new way to buy a car and he has reached thousands more indirectly via his various social media platforms, monthly newsletter, and through his work at a major new car dealership in a business development role. His education-based approach has won him a large and loyal following. . The first 25+ years of his career were spent in consumer products marketing in several corporate settings
He holds an MBA in Marketing from York University and a Bachelor of Business Management from Ryerson University (where he was awarded the Ryerson Gold Medal - Ryerson's Highest Award). Gordon Wright is a life long marketing and sales professional who lives near Toronto, Canada. . His education-based approach has won him a large and loyal following.
Working as a salesperson on the dealership floor, he started to learn first-hand how the glamour and the reality were often in opposition. Gordon Wright pioneered a New Way to Buy a Car in the way he conducted business in the showroom and online. A car dealership looked like the perfect place to bring those elements together. This Consumer Awareness Guide will help you navigate the “mine field’ and actually turn the tables so you end up enjoying the process. This is how he built a solid base of customers who appreciated his approach. As a marketing professional, he was intrigued by the relationship most of us have with cars. Educated customers, he found, were happy customers and were eager to spread the word. Unfortunately, the industry is still populated by a significant percentage of “old school” thinking in an increasingly competitive industry. With this guide, you will discover the Four Steps to a Hassle-Free Car Purchase, the Six Costly Misconceptions About Buying a Car, the Four Car Sales Rip-Offs to Avoid, and the Ten Mistakes to Avoid When Visiting a Dealership plus much more information and insights that will put you in the “driver’s seat” when it comes to buying or leasing your next car. He soon developed a different approach with customers that was based on the philosophy that an educated buyer is an easier customer to work with. It seemed clear that people love cars and peop
Decent book, generally with a Canadian focus. The book has some interesting points, and is relatively recent. I particularly liked the "mistakes" chapter. It calls into question the current wisdom of getting lots of quotes from lots of dealers. I think it is important to get a few quotes, but some books recommend more than six, which seems excessive. On the flip side, I don't think the book does enough to explore the invoice and how dealer incentives work to often reduce the. Carleigh said : NO FILLER!. Just finished reading a promo copy of this book on my kindle. No filler! Just meat. All really great stuff. Gordon Wright, the author, says something like people love cars but hate shopping for them. It's pretty easy to see why after reading. So many fees to consider, people trying to rip you off. The only thing I would have liked to see is more about America. A lot of the book seems to focus on buying a car in Canada.. Gord is such a nice guy Andrea White I went to see Gord at 401 dixie mazda about a new car and he gave me a promo copy of his book. That's what a good guy he is. he was willing to give me a book that tells me how to get better deal on a new car. Anyway, I didn't end up buying a Mazda, but Gord was really helpful and his book was awesome. Definitely used some tips he gave me when I did buy somewhere else